Verdefeira — Storefront

Brief & approach

Verdefeira is a self-initiated concept for a direct-to-consumer market brand launching its own storefront — the kind of business currently selling through Instagram DMs or a generic theme, and losing sales to checkout friction and a store that doesn't look like its own brand.

We built the storefront around the product photography and brand system first, not a purchased theme with the logo swapped in. Collection structure and checkout were designed around how a real catalogue actually grows — variants, bundles, seasonal drops — rather than a fixed one-off product list. The result is built to the same production standard sold on the E-commerce Build page: fast, mobile-first, and unmistakably the brand's own.