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Brand Identity — from €3,200

This page is set in the same system it sells. Look at the mark in the header.

A constructed mark and a real system — not a wordmark set in a nice font.

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A constructed logo mark and system — not a wordmark in a nice font.

Who this is for

  • Your logo was made on Fiverr, Canva, or a font-in-a-box — and it undercuts everything else the business shows up in.
  • You're launching and need an identity that holds together before the site or product goes live.
  • You have a wordmark but no actual system — no rules for how it behaves at different sizes, colours or contexts.
  • You want a mark that's genuinely constructed, not assembled from a stock icon and a Google Font.

03 — What’s included

  • A logo built on a stated grid — geometrically constructed, not freehand
  • Primary, mono and inverse variants, so it works everywhere it needs to
  • A defined clear space and minimum size, so it's never shrunk past legibility
  • A colour palette and type pairing chosen to support the mark, not fight it
  • A written brand sheet or full guidelines document, depending on package

How it runs

Scope

We agree what the system needs to cover — logo alone, or the full applied system.

Design

The mark is built on a grid, not drawn freehand — every proportion has a stated reason, the same way this site's own mark does.

Build

Variants, colour, type and (for the full system) applied templates get built out from the approved mark.

Launch & Care

You receive every file and the guidelines document. Nothing is licensed back to us.

See the full process →

reply within 1 business day

fixed price agreed before work starts

weekly demo, not monthly silence

you own the code and the files

EU-based, GDPR-native, VAT invoices

Packages

BSS-BRAND-ESSENTIALS

Identity Essentials

A real constructed mark, not a font with your name in it.

€3,200 + VAT

Charged in full at checkout

  • A constructed logo mark and wordmark lockup
  • Primary, mono and inverse variants
  • A core colour palette and type pairing
  • A one-page brand sheet: clear space, minimum sizes, do/don't
2–3 weeks 1 round of revisions

BSS-BRAND-FULL

Popular

Full Identity System

The mark, applied consistently, everywhere it shows up.

€6,800 + VAT

€1,500 deposit at checkout

  • Everything in Identity Essentials
  • An extended system: iconography style, imagery treatment, pattern/motif rules
  • Applied templates (business card, social profile set, a packaging or signage mockup, as relevant to your business)
  • A full brand guidelines document
4–6 weeks 2 rounds of revisions per milestone

Balance of €5,300 invoiced at 50% on concept sign-off, 50% on delivery.

Proof

This studio's own mark — the one in the header of this page — is built to the exact rule this service sells: a constructed geometry, not a font. Nimbus, our design-system concept project, shows the same system-first thinking applied at product scale.

Nimbus — Design System — studio concept project, duotone.

Studio concept project

Nimbus — Design System

A self-initiated concept for a token-based component library and design system.

FAQ

Because a system is what prevents your identity from looking different on your site, your invoices and your social profile. A logo file alone doesn't state how it behaves at a small size, on a dark background, or next to your own site's colours — a system does.

Yes — Website Design & Build, Product Design and E-commerce Build are all built to whatever identity you bring, including one commissioned here.

Yes. Every file transfers at handoff, and nothing is licensed back to buildstackstudio.

Stated per package during Scope — typically two to three directions for Full Identity System, refined into one through the revision rounds included in the package.

Tell us during Scope. We build the system around what you bring, and flag honestly if something (like a colour with a contrast problem) needs adjusting to actually work.

Ready for a mark that's actually built, not borrowed?

Book a call